Event details: New economics: The onslaught of free

20-January-2010 - Leeds University Business School

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New economics: The onslaught of free

The rise of ‘free’; the potential and pitfalls of monetisation of online content. Who pays? Can advertising power all online business models? What is the future of offline media? How will the BBC vs Sky and the commercial model play out, and what will be the impact of IPTV?



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